Kiosztotta az Art Directors Club globális szervezete a 89. évad díjazottjait. A BBDO New York-i irodája kapta a legtöbb arany kockát, utánuk a Goodby, Silverstein & Partners és a Wieden + Kennedy kettőt-kettőt.
Ügyféloldalon az HBO szintén három aranyat vitt haza, kettőt a BBDO által készített, korábban már számos nagyon jelentős reklámdíjat elnyert 2008-as Cube Film Installation-ért, és egyet a The Affairs-ért. Idén huszonöt ország alkotásait díjazták.
Az önnepélyes díjátadó május 19-én lesz New York-ban. Az ADC magyar vonatkozása, hogy a Hall of Fame-ben helyet foglal Moholy-Nagy László, Kepes György és Kálmán Tibor is.
Arany kockát nyertek
Reklám kategória:
- BBDO New York, New York, NY, USA for HBO “The Affair”, broadcast innovation
- BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, collateral advertising, unconventional/guerilla
- JWT Shanghai, Shanghai, China for CEPF “Shan Shui”, public service/non-profit/education, campaign, poster/billboard/outdoor
- Miami Ad School Europe, Hamburg, Germany for Colgate “Take Them Out”, product/service promotion, magazine, consumer, student
- Prolam Y&R, Santiago, Chile for Colgate “Comics”, campaign, product/service promotion, magazine
- Savannah College of Art & Design, Savannah, GA, USA for “Deadline”, animation, broadcast craft/digital technique, student
- TBWA\Hunt\Lascaris, Johannesburg, Sandton, South Africa for The Zimbabwean “The Trillion Dollar Campaign”, print innovation, campaign, poster/billboard/outdoor
- Y&R Dubai, Dubai, UAE for Harvey Nichols “Cause & Effect”, campaign, poster/outdoor/billboard
Dizájn kategória
- BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, environmental, environmental design
- California College of the Arts, San Francisco, CA, USA for California College of the Arts-Graphic Design Thesis “Visualizing the Invisible”, book design, student
- Masashi Kawamura, New York, NY, USA for Zealot Co. Ltd./Neutral Nine Records “SOUR ‘Hibi No Niero’ (Tone of Everyday)“, music video, TV/cinema
- Office: Jason Schulte Design, San Francisco, CA, USA for Ogilvy & Mather, New York “IBM Smart Planet campaign”, branding
- Pentagram Design, New York, NY, USA for The Cooper Union “The Cooper Union Signage and Environmental Graphics”, wayfinding systems/signage/directory, environmental design
- Purpose, London, UK for EFFP (English Farming and Food Partnerships) “EFFP identity”, corporate identity program, corporate & promotional design
- The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Obama’s People”, photography, magazine editorial
- The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Great Performers”, photography, magazine editorial
Interaktív kategória
- Domani Studios, Brooklyn, NY, USA for John F. Kennedy Presidential Library & Museum “We Choose the Moon”, non-profit/reference/educational, website
- Dream Real Digital, Cape Town, South Africa for cdscds “cdscds”, self-promotion, blogs, communities and social networks
- Forsman & Bodenfors, Gothenburg, Sweden for IKEA “Facebook Show”, product/service/entertainment promotion, blogs, communities and social networks
- Goodby, Silverstein & Partners, San Francisco, CA, USA for GE “Plug into the Smart Grid”, product/service/entertainment promotion, website
- Goodby, Silverstein & Partners, San Francisco, CA, USA for HP “Summit on the Summit”, campaign, product/service/entertainment promotion, campaign site
- Leo Burnett/Arc Worldwide, Chicago, IL, USA for P&G Tampax “Zack Johnson”, product/service/entertainment promotion, online branded content
- Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, beyond the web (interactive kiosk, installation)
- Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, new media innovation